About Us

Vadilal from the house of Vadilal Dairy International Limited is one of India’s most admired Ice Cream Brands. Since its inception in 1907 as a family run business of handmade frozen desserts, the company has become a professionally run ISO 22,000:2005 run industry.

Being in the industry for over a century now, Vadilal is not only a house hold name but an epic brand synonymous to fine quality, taste & enjoyment. Its long standing presence in the industry has enabled it to become an iconic name in itself.

Like any other renowned food product brand across the globe, Vadilal is driven by high quality standards, hygienic production facilities and deeprooted presence in urban and rural India as well. Having achieved numerous milestones and awards over the years, the brand has progressed ahead with great conviction and focus.

The vision of Shri. Ramchandra Gandhi and Late Laxmanbhai Gandhi the brand introduced its first outlet in Ahmedabad, Gujarat and today, the legacy still continues nationwide. The company has successfully matched stride with numerous global ice cream giants who have their presence in India today.

Having a team of highly proficient and pro-active personnel, Vadilal is moving ahead with foresight. It is the team's experience and commitment that has brought the brand to where it stands today.

Vadilal has been your happiness partner in crafting ice cream innovations. Here is our host of offerings available at all Vadilal Pure Happiness Parlours & Retailer near you.

Vadilal has been your happiness partner in crafting ice cream innovations. Here is our host of offerings available at all Vadilal Pure Happiness Parlours & Retailer near you.

Vadilal has been your happiness partner in crafting ice cream innovations. Here is our host of offerings available at all Vadilal Pure Happiness Parlours & Retailer near you.

Vadilal has been your happiness partner in crafting ice cream innovations. Here is our host of offerings available at all Vadilal Pure Happiness Parlours & Retailer near you.

Vadilal has been your happiness partner in crafting ice cream innovations. Here is our host of offerings available at all Vadilal Pure Happiness Parlours & Retailer near you.

Vadilal has been your happiness partner in crafting ice cream innovations. Here is our host of offerings available at all Vadilal Pure Happiness Parlours & Retailer near you.

Eating ice cream can be fun. So what it is that makes Vadilal the perfect choice! Making frozen desserts& ice cream is as much a science as it is an art. At the company’s production factory, ice cream artisans and food technicians strive every day to make each of our products even more tasty and full of natural goodness. Let us give you a sneak peek into the world of ice cream making.

Raw Material sourced as per FSSAI Standards for best quality ice cream
Pasteurization undertaken to eliminate bacterial contamination in the product
After Combining Flavour & Colour, the ice cream mix is passed through the Freezer for optimum quality in texture, taste & consistency
High investments in imported automated machinery for ice cream production for premium varieties. State of the art automation adopted in manufacturing each variety
Are you looking for a Vadilal Happiness Parlour near you? Head to your nearest one and discover the joy of eating ice cream & beyond. With numerous outlets situated across Maharastrha & Goa, and over 200 different ice cream offerings awaiting, you are never too far away from your favourite ice cream, sundae, shake and more. So get your family or friends together and head to one of our stores. Don’t forget to check out the top flavours and ice creams of the season!!!

Tasty Trends

Have a flavor on your mind! Something sweet, salty or even tangy!!! Put your thoughts and suggestions here and let the Vadilal Flavour Centre experiment and explore. If we hit the jackpot… you could win an exciting gift hamper from the happiness ice cream makers…

Let us get you started…

  • Pina-Colada
  • Lemonade
  • French Macaroon
  • Spicy Guava
  • Kolkata Barfi
  • Mix-Fruit Punch
Franchisee Introduction

Vadilal Dairy International Limited offers Franchisee opportunities under its Retail Ice-Cream Parlours segment. These parlours are called Vadilal’s ‘Pure Happiness’ Parlours and present its patrons with quality ice cream from the house of Vadilal along with a host of other items such as Sundaes, Shakes and other ice cream concoctions.

With currently over 50 parlours spread across Maharashtra& Goa, the main motto of the brand is to offer consumers with an enjoyable ice cream relishing experience. Happiness parlours targets audiences of all age groups with a varied selection of ice-cream and frozen treats.

The aim is to make Vadilal Pure Happiness Parlours a tradition amongst ice cream lovers and the iconic destination for frozen treats.

Company’s Role & Responsibility

Vadilal Pure Happiness Parlour offers a wide range of cups, tubs, party packs, juices, cones, candies, kulfis, specialty frozen treats, bulk packs. These Happiness series of products are available in Bulk Galloons for Scoop Format & 500 ml tubs.

Monthly innovation & marketing offers provided like induction of new flavours, new product launches, retail offers, etc.

Production plant is ISO 22000:2005 Certified and follow all required quality standards and maintenance of hygiene and work flow systems for our franchise owners.

Dedicated unit at the company head office for Pure Happiness Parlour Franchisee.

Marketing & Promotion Material providedis as follows. Some of these items are provided as a part of the promotion campaign from the company free of cost and other certain items may be purchasable.

  • Glass Door Deep Freezers
  • Sundae Machine
  • Curved Glass Canopy on Wooden Panel
  • Waffle Cone Machine
  • Waffle Cone Stand
  • S. S. Wire Baskets
  • Happiness Board (Glow Sign Board)
  • Complete Parlour Branding
  • Happiness Cups
  • Plastic Spoons
  • Coasters
  • Tissue Paper Napkins
  • Uniform T-Shirts & Caps
  • Menu Cards
  • Promotion Material on Parlour Launch

The company will provide standard branding guidelines with guide book for the ease of the franchisee owner. This includes guidelines for interior design & decoration, etc.

A comprehensive training program will be conducted for the employees of the franchisee as required.

Franchisee Requirements

For a Happiness Franchisee, the basic requirements are as follows:

Minimum 200 Sq. Ft. Area with Shop Frontage of min 10 ft+

Any populated commercial / retail / residential area

Electrical Requirement:
24 x7 Power

Hydra Requirement:
At least 1 water inlet & outlet unit (Washroom Facility Optional)

Min. 2 Staff Members (Male/Female)

Billing System:
Billing System Unit

All required local municipal / government permission

Approximate Investment:
Rs. 3. Lacs Onwards (Depending upon category of parlour)

Quality Standard:
Maintenance of Standard Price Structure, Hygiene & Food Safety

Other Notes:

In specific cases, where the franchisee requires special funding for startup or sustainability, the company might extend remuneration / compensation in kind. (This discretion remains with the company and subject to the business turnover)

A legal contract will have to be signed after which, the company will charge a token fee every year.

Exclusive Vadilal Products only to be stocked at the Pure Happiness Parlours.

Transportation cost for additional equipment will be charged at actual.


How long will it take me to reach the break-even point?
It depends on the matrix of products that you sell and the location of your space. Approximate time is usually three months. The basic marketing technique to reach breakeven point is to make most sales in items such as sundaes, floats etc.

What is the shelf-life of ice cream?
15 months from the date of manufacture. However, specialty product shelf life may differ. This information will be provided on delivery / prior.

In case of power failure, how long can the deep freezer sustain the minimum required temperature?
In case of power failure, if the door is not opened, the machine can sustain the minimum working temperature for 4 hours. The temperature rises with frequent opening of the door; also the condition of ice cream varies from machine to machine.

In the event of machine failure, will it be attended to and repaired?
For one year annual maintenance of the machine repair is borne by the manufacturer of the machine. After one year, the franchisee owner will bear the cost of maintenance.

Can I buy the equipment recommended by you from any local supplier as per your specifications?
Purchases of all equipments have to be made from company approved suppliers.

What is the royalty of commission to be paid to Vadilal?
There is no royalty of commission to be paid up to three years. Thereafter, the company will review the sales of the outlet and accordingly a token amount will be worked out.

What are the electricity consumption of machines and the approximate cost of running them?
To run the deep freezer for 24 hours approximately, 10 amps of power will be consumed per machine. The Happiness board, sundae machine, cone machine etc. will require 5-7 amps. 3 phase power supply of 5-7.5 hp is recommended.

How many employees are needed for running a parlour?
Manpower required for a Pure Happiness parlour is 2 (1 In-charge & 1 Subordinates).

Will the interior work be done by the company or the franchisee?
Interiors Decoration, Plumbing, Electrical Work and Furniture Work have to be executed by the franchisee, as per the company guidelines.

Do I still get the franchisee if I have space marginally lesser than 200 sq. ft.?
Yes, you can get the franchisee, but prior to that an inspection shall be conducted, projected sales will be worked out and accordingly a decision will be taken at the discretion of the top management.

What will be the duration of training given to the employees?
Initial training will be given at the outlet for seven days. If the franchisee desires, the staff can be sent to the head office for further guidance.

In case of any legal / technical dispute, how is a matter resolved?
A legal team in involved from the company’s side to attend to all grievances / dispute. However, all matters are first discussed and undertaken by the management before involving any outside party.


Interested in becoming a Pure Happiness Parlour Franchisee?

Please fill the form attached and email at: info@vadilal.net

Call us on: (022) 26170201, 26170301

(PDF Franchisee Enquiry Form)


At Vadial, we believe that our true assets and laurels lie in the team that we have built and maintained over the years. Every individual working here is offered the finest facilities and we strive to provide a stable and progressive environment. Our job patterns are high on learning, coupled with the opportunity to grow. Witness your dream transforming into a reality! Submit your professional profile by filling up the form below and the team shall get in touch with you soon.

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Tel: (022) 26170201, 26170301
Fax : +(91)-22-26178843
Mon to Sat: 9:30 amto 6:30 pm

Gul Manzil, 1st floor,
14, Dashrathlal Joshi Road
Vile Parle West
Mumbai 400 056
Maharashstra, India